Welcome back to Marketing Qualified! Here’s what we’re talking about this week:
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You need more curiosity hooks. How to get people to stop scrolling.
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Start using pitch GIFs. Easily make your cold outreach stand out.
🪝 You need more curiosity hooks.
Want people to actually click on your content instead of scrolling past? You need curiosity hooks.
Curiosity drives engagement. It’s why YouTubers like MrBeast get 370M+ subscribers. His video titles make you feel like you need to watch:
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I Spent 100 Hours Inside The Pyramids!
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I Helped 2,000 People Walk Again
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7 Days Stranded At Sea
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I Spent 50 Hours Buried Alive
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I Paid A Real Assassin To Try To Kill Me
See the pattern? You have to click to get the payoff.
And research backs this up. Studies on curiosity and engagement show that people are more likely to click, stay longer, and take action when they experience an information gap.
You have to craft a story that demands to be finished.
How to write curiosity hooks.
You don’t need clickbait. You just need intrigue.
Try using descriptive phrasing that hints at something interesting:
❌ Why SEO Still Matters in 2025
✅ We Stopped Doing SEO for 3 Months—Here’s What Happened
❌ How to Improve Your Sales Process
✅ The 3-Step Sales Fix That Doubled Our Close Rate
❌ Tips for Writing Better LinkedIn Content
✅ The LinkedIn Post Formula That Got Us 200,000 Impressions
Go look at your latest email, ad, or social post. Could the title be more intriguing?
Instead of giving away everything upfront, hint at what’s inside. Make people click to get the full story.
📰 In the news this week.
📰 How AI is transforming PR.
🥊 Behind the $185k design battle pitting AI against no-code.
🤖 How the LinkedIn algorithm works in 2025.
▶️ Google is testing Creator Partnerships for YouTube Shorts ads.
📱 TikTok drives $6 billion in mobile purchases, doubling rivals.
👀 Start using pitch GIFs.
Want to make your pitch impossible to ignore in someone’s inbox, DMs, or comment section?
Try adding a pitch GIF.
It’s something that grabs attention and gets people curious.
We learned about pitch GIFs when a freelancer used one on us in his cold outreach. We liked it so much that we had to steal the idea to write about it!
Here’s a great example from a different freelancer 👇
Pitch GIFs are the perfect tactic to adapt to a B2B application and experiment with. You always need to be one step ahead of your competition.
Small creative tricks like this help you stand out.
😂 Marketing meme of the week.
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