by Nick Dinsmoor | B2B Marketing, Marketing Data
You’ve been putting effort into your B2B marketing strategy, and now you’re wondering if it’s working. You know you should be tracking metrics, but there’s so much data. What should you focus on? Unlike most other articles on this topic, we...
by Nick Dinsmoor | B2B Marketing, Marketing Data
You may have heard the term “data segmentation”—but what does it mean for B2B marketing? Let’s take a look. What is Data Segmentation? At its core, data segmentation is the act of separating data into categories, which makes it easier to sort, analyze, and...
by Nick Dinsmoor | B2B Marketing, Marketing Data
What if you could predict what your customers would do before they did it? With intent data, you can. Having access to the right data sets lets B2B companies make predictions and better decisions. Both about how to target users and what information to provide them in...
