We Love What Happens When Industry Expertise, Creativity, & Hard Work Come Together

Spend enough time in an industry and you’ll identify ways you can help drive it forward.

Our expertise in the technology space comes from years working in strategic internal roles, including strategy, leadership, and marketing. Our in-depth experience with MSP’s, VAR, Service Providers, and SaaS companies has equipped us to become some of the best marketers of the industry, in the industry.


As We
See It







Our Core Values

Be Thoughtful

Follow the golden rule and treat others like you would want to be treated.

Own It

Stay accountable, deliver with quality and always be learning.

Keep it Reel

Be authentic, be humble, and work with intention.

Our Team

We are proud of our talented and versatile team – get to know who you’ll be working with.

Bryce Quig-Hartman

Digital Marketing Generalist

Lindsay Sayre

Director of Strategy

Mackenzie Rodine

Campaign Manager

Darren Duffy

Digital Marketing Strategist

Andrea Lee

Social Media Manager

Irina Delgado

Web Developer

Nicole De Lutio

Campaign Manager

Jess Tucker

Sales Executive

Carla Perez

Campaign Manager

Mason Miller

Campaign Manager

Brittany Gilmour

Marketing Coordinator

Brittney Farrow

Campaign Manager

Katarina Nikolic

Campaign Manager

Anna Connolly

Marketing Automation Specialist

Ian Koff

Executive Creative Director

Miriam Daniel

Campaign Manager

Katy Rey

Director of Strategic Engagement

Ximena Zaldivar

Account Manager

Dustin Lestoric

Campaign Designer

Nicole Boyd

Campaign Manager

Rachel Grzeskowiak

Account Manager

Tiffany Permann

Finance Manager

Shaunzé Faisal

Campaign Manager

Claudia DeFilippi

Director of Marketing Operations

Matthew Timlin

Paid Media Specialist

Jean Miclis

Sales Development Reps

Claudia Gutierrez

Executive Assistant

Our Leadership

Chris Lee


With over a decade of experience in tech, sales, and marketing, Chris Lee is the President of Reel Axis.

Beginning his career in finance, Chris worked for large multinationals such as Merrill Lynch and Deutsche Bank where his client roster was primarily comprised of entrepreneurs. These savvy business owners ultimately became his mentors when he decided to leave Wall Street and begin his first company in the mid-2000s.

Before founding Reel Axis, Chris also held several senior sales and marketing executive roles with startups focusing on technology distributors, vendors and MSSP/VARs across the US. He enjoys the challenge of solving problems for resource-constrained companies through his ability to bring people, processes, and technology together to support organizational growth.

Chris is a proud foodie and avid “gadget guy” who currently lives in Oceanside, California with his wife, two children, and two dogs.

Nick Dinsmoor

Chief Operating Officer

As Chief Operating Officer of Reel Axis, Nick helps clients expand their reach, revenue and profitability through understanding customer needs, KPI-based decision-making and creative marketing campaigns.

Nick has over 20 years of experience working across all elements of marketing, sales and operations for organizations ranging from small startups to multimillion-dollar brands. Through this diverse experience, he understands what truly drives profitability, customer retention and brand awareness (hint: it does not involve mastering the “flavor of the week”).

In addition to being an accomplished strategist, Nick is an avid triathlete who has competed in over 25 Olympic, Half, and Full Ironman races.

Brands We’re Proud to Work With

We work with Vendors, VARs, MSPs, and Service Providers located all over the world.

structured it
bytespeed computers


Let's connect and see how we can work together.

Connect With Experts That Will Help Grow Your Business

Let's get together for a no-nonsense conversation and see if our technology and marketing solutions can work for your business. No pressure, no obligation, tons of value.

Reel Axis is an industry-leading go-to-market firm for the channel technology space. We help technology companies build a message, market their business, & grow.