Welcome back to Marketing Qualified! Here’s what we’re talking about this week:
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What the hell is vibe marketing? And how B2B marketers should be thinking about it.
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The CTA no one needs. Stop using it and do this instead.
🤔 What the hell is vibe marketing?
Marketing Twitter has a new favorite buzzword. And surprisingly, it’s not total nonsense.
It’s called “vibe marketing,” and while it sounds like something made up at a trendy co-working space in Austin, it’s actually a useful way to describe how solo marketers are now outpacing entire teams using AI tools, fast iteration, and zero meetings.
The idea started as a spin-off of the term “vibe coding,” which has become popular in software startup circles. That describes the shift from multi-week development cycles to working in tiny bursts of hours or days to build working products using AI programming tools and AI agents. It’s fast, chaotic, and completely optimized for velocity over polish.
Now, that same speed-first, solo-operator mindset is bleeding into marketing.
And it’s catching on because it’s actually working, especially for small teams or individual marketers trying to punch above their weight.
So, what is vibe marketing?
At its core, vibe marketing is about stacking AI tools and workflows to replace bloated teams, meetings, and processes while still creating high-quality, high-performing campaigns.
It’s not a content calendar. It’s not a “90-day nurture journey.” It’s definitely not a brand workshop with the team.
It’s:
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Spinning up 5 landing pages in a day using Typedream or Durable
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Using Claude or GPT-4 to write all the copy
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Autogenerating visuals with Midjourney or Ideogram
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Setting up automated lead magnets and social proof flywheels using Zapier
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Analyzing performance across channels and iterating daily
Vibe marketing means execution becomes a math problem: generate many variants, launch them all, and let the algorithm tell you what sticks.
The outcome:
One person doing what used to take 5 specialists. And doing it faster.
That sounds like chaos. And it is.
The playbook is messy. There’s no “best practices” or “tried and true processes.” And that’s sort of the point.
The marketers building momentum this way aren’t starting with frameworks or briefs. They’re building fast, testing often, and letting outputs create more inputs.
A typical loop might look like this:
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Scrape Reddit, YouTube, and X for trending content
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Feed it into GPT-4 to spin up 30 LinkedIn posts, 10 email ideas, 3 landing pages
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Launch all of them with minor tweaks for different personas
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Let the system track which angles get traction
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Turn winning assets into full microsites, lead magnets, or ad sequences
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Automate follow-up and reposts via Lindy or Make.com
Now, before certain people get upset… we aren’t suggesting you turn your marketing team into a prompt farm.
But it is worth asking: if a solo operator with the right tools can out-launch your whole marketing team… what exactly is your team doing?
Why this matters for B2B marketers
You don’t need to drink the Kool-Aid to see the value here. Even if you never want to touch Midjourney or Zapier, the core idea is worth paying attention to:
The new leverage in marketing is system design, not headcount.
The winners won’t be the ones with the biggest budgets. The winners will be marketers who:
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Can spin up working prototypes in an afternoon
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Turn every insight into 5 assets
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Automate distribution instead of posting manually
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Actually ship instead of planning to ship
B2B teams are typically slow to adopt this kind of thinking because it looks unserious. Too fast. Too cheap. Too messy.
But here’s what happens: while the big teams are still debating brand pillars, the vibe marketer has already launched 10 tests and found 2 winners. And now they’re running paid to it. And collecting emails. And learning.
Speed isn’t everything. But learning velocity is.
So, what should you actually do?
Let’s assume you’re not trying to turn your team into a one-person AI agency. Here’s where any marketer can start:
1) Audit your pipeline. Where are you burning cycles on things that could be templated, automated, or eliminated?
2) Choose one repeatable workflow (email sequence setup, visual generation, LinkedIn repurposing) and systematize it. Doesn’t have to be perfect. Just has to be repeatable.
3) Create a library of reusable marketing blocks. That could be headlines, social proof blurbs, or email CTAs. Anything you find yourself rewriting constantly.
4) Block off one day a week—no meetings, no approvals—and launch 5 ideas. The goal isn’t perfection. It’s volume, variation, and fast feedback. Do it yourself, or give someone on your team the mandate to become your “rapid test lab.”
If you’re worried vibe marketing will replace marketers, don’t be.
If anything, it’s a return to actual marketing: making things people want to engage with, then testing what works. Letting the marketer be a strategist first and foremost.
The only thing getting replaced is bloat.
📰 In the news this week.
👍 LinkedIn launched a new mini-site of posting tips.
📱 How to connect with Gen Z (according to Meta).
📊 Citation metrics emerging as a KPI for B2B marketers using AI search.
🤝 OpenAI is exploring its own AI-based social network.
🧑🎨 This year’s top graphic design trends.
🗑 The CTA no one needs.
“If you’d like to learn more, feel free to reach out.”
This line shows up everywhere: sales emails, DMs, and even blog posts that forgot how to end.
It sounds polite. But what it really says is:
“I didn’t know how to close this, so I punted.”
If you don’t have something specific to offer, just stop the email. No need to fake a CTA.
But if you are trying to encourage a response, at least say something with a pulse:
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Worth chatting about?”
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“Is on your radar.”
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“Want to trade notes?”
Still soft. Still friendly. But actually conversational and effective.
😂 Marketing meme of the week.
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