Hey there, and welcome back to Marketing Qualified. Here’s what we’re covering today:
-
The underrated ad format you’re probably ignoring. And why you should try it.
-
Stop starting with “we.” Why you need to cut it from your copywriting.
💬 The underrated ad format you’re probably ignoring.
Let’s talk about an ad format that rarely gets the spotlight but quietly punches above its weight…text ads.
They’re not flashy like carousels or videos. But that’s the point. They’re simple, effective, and (most importantly) cheap.
Here’s why text ads are the unsung hero of paid advertising.
#1 – They’re practically free impressions.
The secret to text ads is that most people don’t click on them.
While that sounds like a failure in traditional ad terms, it’s actually a win. Why? Because you’re still getting impressions—AKA your brand is being seen—without having to fork over money for the clicks.
Think of them as billboards for your brand, showing up just enough to keep you on people’s radar.
#2 – They’re surprisingly memorable.
In a feed full of bright colors and flashy videos, text ads stand out precisely because they don’t try so hard. They’re subtle. They let your words do the talking.
And if your copy is good, they can make a real impression (pun intended).
They feel less like marketing and more like a smart, conversational nudge.
#3 – They’re perfect for startups and small budgets.
For startups or companies looking to stretch every dollar, text ads are a lifesaver. They let you get in front of your audience, tell a small piece of your story, and build brand recognition—without breaking the bank.
The best part? You don’t need a design team or a big budget. Just a great headline, a sharp call to action, and you’re ready to go.
How to make great text ads.
Keep it snappy. Use a headline that gets straight to the point. Think curiosity, value, or intrigue.
Add personality. Text ads give you room to be conversational and relatable. Use it!
Make it about them. Focus on your audience’s problem or aspiration.
📰 In the news this week.
📢 5 tips from customer marketing leaders.
✏️ How to write slogans and taglines.
🖥 A landing page design guide for 2025
🛟 Remember these brand safety best practices.
🎓 How to perfect your “edutainment” social media content strategy.
🛑 Stop starting with “we”
Here’s a quick tip for the next time you’re writing.
Stop starting your copy with “we.”
It’s a mistake too many marketers make!
-
“We’re proud to announce…”
-
“We just released a new feature…”
-
“We’ve been hard at work to…”
-
“We’re thrilled to share…”
Guess what? Your audience doesn’t care. They’re too busy wondering, What’s in this for me?
Instead, start your copy with a hook that grabs their attention, speaks to their needs, and makes them want to keep reading.
Instead of: “We’re excited to announce our new time-saving feature…”
Try: “Finally—an easier way to cut hours off your project timelines.”
See the difference? One makes it about you. The other makes it about them.
Next time you catch yourself starting with “we,” stop and ask: How can I make this about my audience instead? Because they don’t care about how excited you are—they care about how you will make their lives better.
😂 Marketing meme of the week.
How’d we do with this week’s newsletter?
A READER’S REVIEW
Enjoy this newsletter? Forward it to a friend to spread the love.
Want us to write about something specific? Submit a topic or idea.
