by Nick Dinsmoor | B2B Marketing, Content Marketing
Is email marketing as simple as click, send, done? In a perfect world, it would be. But with so many spam emails flying around, the internet has become wary of email newsletters. If yours doesn’t fit the requirements, it’s a straight shot to the spam folder. In this...
by Chris Lee | B2B Marketing, Content Marketing
You clicked on this article because you’re wondering if brand consistency matters for your business and, if so, what steps you need to take to make it happen. Inside, you’ll learn: What brand consistency is and why (yes) it matters The 8 ways consistency benefits your...
by Nick Dinsmoor | B2B Marketing, Marketing Data
You’ve been putting effort into your B2B marketing strategy, and now you’re wondering if it’s working. You know you should be tracking metrics, but there’s so much data. What should you focus on? Unlike most other articles on this topic, we...
by Nick Dinsmoor | B2B Marketing, Marketing Data
You may have heard the term “data segmentation”—but what does it mean for B2B marketing? Let’s take a look. What is Data Segmentation? At its core, data segmentation is the act of separating data into categories, which makes it easier to sort, analyze, and...
by Lindsay Sayre | B2B Marketing
Ping! Someone just downloaded your lead magnet. You check the email and recognize the URL—it belongs to one of the top companies you’re prospecting. “They’re interested!” you think to yourself. You alert your sales team to approach the company. But days later, you’ve...
by Chris Lee | B2B Marketing
What’s happening in the world of B2B marketing as we head into 2023? In this article, we’ll share how B2B marketing is changing, plus the top 5 trends you need to know to create a winning marketing strategy for your business this year. Let’s dive in. Table of Contents...
