by Lindsay Sayre | Sep 1, 2022 | Content Marketing, Copywriting
Frameworks are tried and true blueprints for writing high-quality copy. They give you a clear structure and help you avoid pitfalls like “Rambling Old Man Syndrome,” bad storytelling, low-impact copy, and more. Frameworks also help prevent writer’s block. No more...
by Lindsay Sayre | Sep 1, 2022 | Content Marketing, Copywriting
Over 2 million blogs are published every day so it’s important to break through the noise. Here are six tips that will make your posts stand out and keep readers coming back for more. Write the Headline First You can write the best blog post ever known to man, but if...
by Lindsay Sayre | Jun 21, 2022 | B2B Marketing
There is a lot of uncertainty in the tech space right now. Especially for B2B marketing teams. First the pandemic, then the supply chain issues and finally the chip shortage. Now we’re facing inflation and what’s looking more and more every day like an impending...
by Lindsay Sayre | Jun 7, 2022 | Content Syndication
B2B content syndication is a great way to drive volume and quality leads through your marketing funnel—when it’s used right. Too many marketers have unrealistic or incorrect expectations around B2B content syndication campaigns. Now, we’re not talking about...
by Lindsay Sayre | May 2, 2022 | B2B Newsletter
Newsletter is the B2B marketer’s proven secret weapon. The next time you’re in line at a coffee shop, or waiting for your appointment, take a look around: everyone is looking at their phones. It’s almost impossible to leave your house and not see people...
