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We tested short form video so you don’t have to. Here’s what we discovered

We tested short form video so you don’t have to. Here’s what we discovered

by Lindsay Sayre | Reel Axis Newsletter

We spent all of Q4 2022 doing extensive research and experimentation with short form vertical videos. Our goal was to figure out what works and what doesn’t so that we could share these insights with our clients and use them for ourselves.  We spent months...
The Real Reason B2B Marketing is So Boring & How to Make Yours Interesting

The Real Reason B2B Marketing is So Boring & How to Make Yours Interesting

by Lindsay Sayre | Reel Axis Newsletter

Let’s face it, B2C marketing is like the cool kid at school. The quarterback, who’s the big man on campus and dating the head cheerleader. It’s always doing something new and exciting, and everyone wants to be friends with it. But B2B marketing? It’s more...
What Is Intent Data? Why It’s Important & How B2B Marketers Can Use It

What Is Intent Data? Why It’s Important & How B2B Marketers Can Use It

by Lindsay Sayre | B2B Marketing

Ping! Someone just downloaded your lead magnet. You check the email and recognize the URL—it belongs to one of the top companies you’re prospecting. “They’re interested!” you think to yourself. You alert your sales team to approach the company. But days later, you’ve...
2023 Marketing Predictions from the Team

2023 Marketing Predictions from the Team

by Lindsay Sayre | Reel Axis Newsletter

What would January be without a healthy dose of predictions about the year to come? Our team spends a lot of time up to our eyeballs in metrics and data-backed marketing decisions. But for this email, we are throwing all that away. Instead, we’re going to do what our...
B2B vs B2C Marketing: What’s The Difference?

B2B vs B2C Marketing: What’s The Difference?

by Lindsay Sayre | B2B Marketing

B2B and B2C marketing are worlds apart, and it’s important to understand the difference before creating your own marketing campaign. In this article, we’re answering the question: “What’s the difference between B2B and B2C marketing?” We’ll talk about differences in...
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Recent Posts

  • We tested short form video so you don’t have to. Here’s what we discovered
  • The Real Reason B2B Marketing is So Boring & How to Make Yours Interesting
  • What Is Intent Data? Why It’s Important & How B2B Marketers Can Use It
  • 2023 Marketing Predictions from the Team
  • How to Make Lead Generation Profitable for Your Business

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