by Lindsay Sayre | Reel Axis Newsletter
We spent all of Q4 2022 doing extensive research and experimentation with short form vertical videos. Our goal was to figure out what works and what doesn’t so that we could share these insights with our clients and use them for ourselves. We spent months...
by Lindsay Sayre | Reel Axis Newsletter
Let’s face it, B2C marketing is like the cool kid at school. The quarterback, who’s the big man on campus and dating the head cheerleader. It’s always doing something new and exciting, and everyone wants to be friends with it. But B2B marketing? It’s more...
by Lindsay Sayre | B2B Marketing
Ping! Someone just downloaded your lead magnet. You check the email and recognize the URL—it belongs to one of the top companies you’re prospecting. “They’re interested!” you think to yourself. You alert your sales team to approach the company. But days later, you’ve...
by Lindsay Sayre | Reel Axis Newsletter
What would January be without a healthy dose of predictions about the year to come? Our team spends a lot of time up to our eyeballs in metrics and data-backed marketing decisions. But for this email, we are throwing all that away. Instead, we’re going to do what our...
by Lindsay Sayre | B2B Marketing
B2B and B2C marketing are worlds apart, and it’s important to understand the difference before creating your own marketing campaign. In this article, we’re answering the question: “What’s the difference between B2B and B2C marketing?” We’ll talk about differences in...
