Frameworks are tried and true blueprints for writing high-quality copy. They give you a clear structure and help you avoid pitfalls like “Rambling Old Man Syndrome,” bad storytelling, low-impact copy, and more.

Frameworks also help prevent writer’s block. No more staring at a blank page wondering, “What’s the heck should I even write about?”

Here are three proven frameworks to try when writing your next blog post.

Problem – Symptoms – Solution

PROBLEM: Identify a painful problem that your audience has.

Show the reader that you understand them by defining their problem in a clear and concise way. This makes them start to trust you.

SYMPTOMS: What are the consequences of not solving this problem?

Relate to the reader. Empathize with them. You want the reader to be nodding their head when reading this part.

SOLUTION: Explain what the future could look like.

Take the reader on a journey where they can imagine their life with the problem solved.

A.I.D.A (Attention – Interest – Desire – Action)

ATTENTION: Grab the reader’s attention with a bold or interesting statement.

Get them to pay attention to you.

INTEREST: Present information that appeals to the reader. Interesting facts, examples, use cases, etc. are ways to keep their attention on you.

DESIRE: Make them desire the product/service/solution themself.

Show the reader how their life will be better by purchasing this product or using a service.

ACTION: Ask them to take a single specific action.

Tell the reader what to do next.

Star – Story – Solution

STAR: Introduce the main character of your story.

Set the stage. Make the reader relate to the star.

STORY: Tell a story about the star’s transformation

Hook the reader.

SOLUTION: Explain how and why the star wins in the end.

Make the reader want to be like the character.

Okay. That’s all… now go write!


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