Frameworks are tried and true blueprints for writing high-quality copy. They give you a clear structure and help you avoid pitfalls like “Rambling Old Man Syndrome,” bad storytelling, low-impact copy, and more.

Frameworks also help prevent writer’s block. No more staring at a blank page wondering, “What’s the heck should I even write about?”

Here are three proven frameworks to try when writing your next blog post.

Problem – Symptoms – Solution

PROBLEM: Identify a painful problem that your audience has.

Show the reader that you understand them by defining their problem in a clear and concise way. This makes them start to trust you.

SYMPTOMS: What are the consequences of not solving this problem?

Relate to the reader. Empathize with them. You want the reader to be nodding their head when reading this part.

SOLUTION: Explain what the future could look like.

Take the reader on a journey where they can imagine their life with the problem solved.

A.I.D.A (Attention – Interest – Desire – Action)

ATTENTION: Grab the reader’s attention with a bold or interesting statement.

Get them to pay attention to you.

INTEREST: Present information that appeals to the reader. Interesting facts, examples, use cases, etc. are ways to keep their attention on you.

DESIRE: Make them desire the product/service/solution themself.

Show the reader how their life will be better by purchasing this product or using a service.

ACTION: Ask them to take a single specific action.

Tell the reader what to do next.

Star – Story – Solution

STAR: Introduce the main character of your story.

Set the stage. Make the reader relate to the star.

STORY: Tell a story about the star’s transformation

Hook the reader.

SOLUTION: Explain how and why the star wins in the end.

Make the reader want to be like the character.

Okay. That’s all… now go write!

To learn more about writing frameworks or to chat about hiring us to write your blogs for you, drop us a line!