by Lindsay Sayre | B2B Marketing
Ping! Someone just downloaded your lead magnet. You check the email and recognize the URL—it belongs to one of the top companies you’re prospecting. “They’re interested!” you think to yourself. You alert your sales team to approach the company. But days later, you’ve...
by Lindsay Sayre | Reel Axis Newsletter
What would January be without a healthy dose of predictions about the year to come? Our team spends a lot of time up to our eyeballs in metrics and data-backed marketing decisions. But for this email, we are throwing all that away. Instead, we’re going to do what our...
by Nick Dinsmoor | Lead Generation
Should you be spending money on lead generation for your business? We’ll answer this question below, plus give you some ways to make sure your lead generation strategy translates to your bottom line. Table of Contents: Is Lead Generation Profitable? How to Make Lead...
by Chris Lee | B2B Marketing
What’s happening in the world of B2B marketing as we head into 2023? In this article, we’ll share how B2B marketing is changing, plus the top 5 trends you need to know to create a winning marketing strategy for your business this year. Let’s dive in. Table of Contents...
by Lindsay Sayre | B2B Marketing
B2B and B2C marketing are worlds apart, and it’s important to understand the difference before creating your own marketing campaign. In this article, we’re answering the question: “What’s the difference between B2B and B2C marketing?” We’ll talk about differences in...
by Nick Dinsmoor | Articles
In the blink of an eye, it’s that time of year again. It’s the time for presents, overeating, and New Year’s Resolutions. Time for wrapping up business for the year, planning for Q1, and spending those end-of-year budgets. But there’s one thing you shouldn’t overlook...
by Chris Lee | B2B Marketing
Lead generation is crucial for B2B businesses. But without a solid understanding of how it works, you might be leaving money on the table. This article can help. Below, we’ll explain what B2B lead generation is and what you need to know to start making the most of...
by Nick Dinsmoor | B2B Marketing
Want to learn more about B2B marketing? This article will explain all you need to know—including the definition, benefits, common marketing channels, and current trends. Let’s dive in. Table of Contents What is B2B Marketing? Who is B2B Marketing For? Difference...
by Chris Lee | Content Marketing
More people are consuming more content on a daily basis – which presents both opportunities and challenges. The good: It’s possible to reach significantly more people with no limitation on geography or time, or even having to go through company gatekeepers to...
by Lindsay Sayre | Content Marketing, Copywriting
Frameworks are tried and true blueprints for writing high-quality copy. They give you a clear structure and help you avoid pitfalls like “Rambling Old Man Syndrome,” bad storytelling, low-impact copy, and more. Frameworks also help prevent writer’s block. No more...
