by Nick Dinsmoor | B2B Marketing, Marketing Data
You’ve been putting effort into your B2B marketing strategy, and now you’re wondering if it’s working. You know you should be tracking metrics, but there’s so much data. What should you focus on? Unlike most other articles on this topic, we...
by Nick Dinsmoor | B2B Marketing, Marketing Data
You may have heard the term “data segmentation”—but what does it mean for B2B marketing? Let’s take a look. What is Data Segmentation? At its core, data segmentation is the act of separating data into categories, which makes it easier to sort, analyze, and...
by Chris Lee | Lead Generation
You want to generate more leads for your business, but you don’t know where to begin. There are so many options—from cold calling to emails to social media to ads—that it’s hard to know where to start. In this article, we’re giving you 3 powerful lead generation...
by Lindsay Sayre | Reel Axis Newsletter
Here’s what we have for you this week: A telemarketing strategy that’s producing 6-figure deals. After years of refusing to do telemarketing for our clients, we finally took the plunge last year. But we did it in a very different way. We’ll share the...
by Lindsay Sayre | Reel Axis Newsletter
We spent all of Q4 2022 doing extensive research and experimentation with short form vertical videos. Our goal was to figure out what works and what doesn’t so that we could share these insights with our clients and use them for ourselves. We spent months...
by Lindsay Sayre | Reel Axis Newsletter
Let’s face it, B2C marketing is like the cool kid at school. The quarterback, who’s the big man on campus and dating the head cheerleader. It’s always doing something new and exciting, and everyone wants to be friends with it. But B2B marketing? It’s more...
by Lindsay Sayre | B2B Marketing
Ping! Someone just downloaded your lead magnet. You check the email and recognize the URL—it belongs to one of the top companies you’re prospecting. “They’re interested!” you think to yourself. You alert your sales team to approach the company. But days later, you’ve...
by Lindsay Sayre | Reel Axis Newsletter
What would January be without a healthy dose of predictions about the year to come? Our team spends a lot of time up to our eyeballs in metrics and data-backed marketing decisions. But for this email, we are throwing all that away. Instead, we’re going to do what our...
by Nick Dinsmoor | Lead Generation
Should you be spending money on lead generation for your business? We’ll answer this question below, plus give you some ways to make sure your lead generation strategy translates to your bottom line. Table of Contents: Is Lead Generation Profitable? How to Make Lead...
by Chris Lee | B2B Marketing
What’s happening in the world of B2B marketing as we head into 2023? In this article, we’ll share how B2B marketing is changing, plus the top 5 trends you need to know to create a winning marketing strategy for your business this year. Let’s dive in. Table of Contents...
