What is Data Segmentation? 

What is Data Segmentation? 

You may have heard the term “data segmentation”—but what does it mean for B2B marketing?  Let’s take a look.  What is Data Segmentation?  At its core, data segmentation is the act of separating data into categories, which makes it easier to sort, analyze, and...
State of B2B Marketing 2023

State of B2B Marketing 2023

What’s happening in the world of B2B marketing as we head into 2023? In this article, we’ll share how B2B marketing is changing, plus the top 5 trends you need to know to create a winning marketing strategy for your business this year. Let’s dive in. Table of Contents...