by Lindsay Sayre | Sep 1, 2022 | Content Marketing, Copywriting
Frameworks are tried and true blueprints for writing high-quality copy. They give you a clear structure and help you avoid pitfalls like “Rambling Old Man Syndrome,” bad storytelling, low-impact copy, and more. Frameworks also help prevent writer’s block. No more...
by Lindsay Sayre | Sep 1, 2022 | Content Marketing, Copywriting
Over 2 million blogs are published every day so it’s important to break through the noise. Here are six tips that will make your posts stand out and keep readers coming back for more. Write the Headline First You can write the best blog post ever known to man, but if...
by Nick Dinsmoor | Aug 31, 2022 | B2B Marketing, Marketing Data
What if you could predict what your customers would do before they did it? With intent data, you can. Having access to the right data sets lets B2B companies make predictions and better decisions. Both about how to target users and what information to provide them in...
by Nick Dinsmoor | Jun 24, 2022 | Market Development Funds (MDF)
Did you know that 89% of Channel partners are looking for new sources of growth? It’s not surprising if you think about it. We are all looking to grow our reach and our revenue. Everyone is looking for new, better, different ways to try to make this happen. Let...
by Lindsay Sayre | Jun 21, 2022 | B2B Marketing
There is a lot of uncertainty in the tech space right now. Especially for B2B marketing teams. First the pandemic, then the supply chain issues and finally the chip shortage. Now we’re facing inflation and what’s looking more and more every day like an impending...
by Bill Kine | Jun 16, 2022 | Events
The annual RSA Conference is one of the biggest events in the cybersecurity world. This year’s conference featured a ton of high-profile speakers and deep dives into topics ranging from threat hunting to employee awareness training. After attending many sessions...
by Lindsay Sayre | Jun 7, 2022 | Content Syndication
B2B content syndication is a great way to drive volume and quality leads through your marketing funnel—when it’s used right. Too many marketers have unrealistic or incorrect expectations around B2B content syndication campaigns. Now, we’re not talking about...
by Amy Mangueira | Jun 3, 2022 | Marketing Automation
Whether you have HubSpot or another marketing automation tool, chances are high that your organization is underutilizing it. And if you don’t have it yet, then you definitely doing your organization a disservice. At Reel Axis, we find that a lot of our customers are...
by Lindsay Sayre | May 2, 2022 | B2B Newsletter
Newsletter is the B2B marketer’s proven secret weapon. The next time you’re in line at a coffee shop, or waiting for your appointment, take a look around: everyone is looking at their phones. It’s almost impossible to leave your house and not see people...
by Chris Lee | Apr 15, 2022 | Content Syndication
B2B content syndication has the power to convert your best content into qualified leads before prospects have even visited your website. If you want to get your informative and engaging content in front of a larger audience than usual and gain more new leads, then you...
