by Nick Dinsmoor | B2B Marketing, Marketing Data
You may have heard the term “data segmentation”—but what does it mean for B2B marketing? Let’s take a look. What is Data Segmentation? At its core, data segmentation is the act of separating data into categories, which makes it easier to sort, analyze, and...
by Nick Dinsmoor | Lead Generation
Should you be spending money on lead generation for your business? We’ll answer this question below, plus give you some ways to make sure your lead generation strategy translates to your bottom line. Table of Contents: Is Lead Generation Profitable? How to Make Lead...
by Nick Dinsmoor | Articles
In the blink of an eye, it’s that time of year again. It’s the time for presents, overeating, and New Year’s Resolutions. Time for wrapping up business for the year, planning for Q1, and spending those end-of-year budgets. But there’s one thing you shouldn’t overlook...
by Nick Dinsmoor | B2B Marketing
Want to learn more about B2B marketing? This article will explain all you need to know—including the definition, benefits, common marketing channels, and current trends. Let’s dive in. Table of Contents What is B2B Marketing? Who is B2B Marketing For? Difference...
by Nick Dinsmoor | B2B Marketing, Marketing Data
What if you could predict what your customers would do before they did it? With intent data, you can. Having access to the right data sets lets B2B companies make predictions and better decisions. Both about how to target users and what information to provide them in...
