by Lindsay Sayre | B2B Marketing
Ping! Someone just downloaded your lead magnet. You check the email and recognize the URL—it belongs to one of the top companies you’re prospecting. “They’re interested!” you think to yourself. You alert your sales team to approach the company. But days later, you’ve...
by Lindsay Sayre | Reel Axis Newsletter
What would January be without a healthy dose of predictions about the year to come? Our team spends a lot of time up to our eyeballs in metrics and data-backed marketing decisions. But for this email, we are throwing all that away. Instead, we’re going to do what our...
by Lindsay Sayre | B2B Marketing
B2B and B2C marketing are worlds apart, and it’s important to understand the difference before creating your own marketing campaign. In this article, we’re answering the question: “What’s the difference between B2B and B2C marketing?” We’ll talk about differences in...
by Lindsay Sayre | Content Marketing, Copywriting
Frameworks are tried and true blueprints for writing high-quality copy. They give you a clear structure and help you avoid pitfalls like “Rambling Old Man Syndrome,” bad storytelling, low-impact copy, and more. Frameworks also help prevent writer’s block. No more...
by Lindsay Sayre | Content Marketing, Copywriting
Over 2 million blogs are published every day so it’s important to break through the noise. Here are six tips that will make your posts stand out and keep readers coming back for more. Write the Headline First You can write the best blog post ever known to man, but if...
