In the blink of an eye, it’s that time of year again.

It’s the time for presents, overeating, and New Year’s Resolutions. Time for wrapping up business for the year, planning for Q1, and spending those end-of-year budgets.

But there’s one thing you shouldn’t overlook as you prepare for the holiday season: sending holiday greetings to your clients.

Keep reading to find out the benefits of sending a holiday greeting to clients, our top tips for sending holiday emails, and 3 useful email templates that you can customize for your clients.

Let’s get started.

Table of Contents

  • Why Send a Holiday Greeting to Clients?
  • Top Tips for Sending Holiday Greeting Emails
  • 3 Holiday Greeting Email Templates for B2B Clients
    • Thank You + Discount Code
    • End-Of-Year Follow Up
    • Helpful End-Of-Year Checklist
  • Conclusion

Why Send a Holiday Greeting to Clients?


It may seem weird to send a holiday greeting to clients. After all, they’re not family or friends—it’s just a business relationship.

Yes, it’s business, but B2B clients are people, too, and sending a heartfelt message of thanks to your clients at the end of the year not only feels good, but also builds your client relationship.

Sending a holiday greeting is also a great way to share with clients what you’ve improved about your products, causes you’ve been able to donate to, or new and noteworthy developments in your business they might want to know about.

And, best of all, it can help you increase sales—the holiday season naturally puts people in a buying mood, and your clients might have leftover budgets they’re looking to spend. Sharing a discount code or suggesting a product that might benefit them could lead to more sales for your bottom line. (We’ve got a great template for that below.)

Before you jump into the templates, we’ve got some helpful tips to make your holiday email campaign successful:

Top Tips for Sending Holiday Greeting Emails

Yes, end-of-year emails can be beneficial to both you and your clients. But if you don’t do them well, they can have the opposite effect.

Here are our top tips for holiday emails that will strike the right chord with your clients:

  • Personalize each email. At the very least, you want to include each client’s name and their company name. If you’re trying to reach potential clients, it’s better to add more personal details and customize the body of the message for each person.
  • Don’t talk only about yourself. It’s tempting to share all about your company and what you achieved during the year, but no one is interested in reading about your company’s best hits. They’ll be more interested in hearing how they’ve helped you or some way your product could help them solve a problem.
  • Understand your clients’ holiday traditions. Clients may be Christian, Jewish, atheist, agnostic, or of another tradition. If you know which holidays your clients celebrate, it’s even better to mention their holiday of choice. The safest route might be “Happy Holidays,” which covers every holiday during the season.
  • Send early. People go on holiday mode long before the holiday actually comes. If you want your messages read, you’ll be better off sending them as soon as possible in December.
  • A simple text email is fine. Sure, you can add graphics or a greeting-card-like design, but it can be pretty annoying to see Santa and reindeers in a business email, plus the time taken to download images might make people delete the email before they read.
  • Keep it short and sweet. No one has the time to read long paragraphs in a holiday email. It’s best to keep the body of your email short and to-the-point, give them value, and then wrap it up.
  • Pay attention to the subject line. Unless your client is curious about the email or sees some value in it, they won’t want to open it. Good subject lines clearly communicate what’s inside in a way that makes your client interested in opening it.

3 Holiday Greeting Email Templates for B2B Clients

Simply edit the blanks in each template with your unique information, then update the body as needed to make sense for your industry and clients.

Thank You + Discount Code

Subject: Thank you from {YOUR COMPANY}


End-Of-Year Follow Up

Subject: Still interested?


Helpful End-Of-Year Checklist

Subject: End-of-year {NICHE} checklist

Note: This could be any checklist that your client would find helpful for the holidays or preparing for the new year. For example, if your product is a CRM software, you could share ways to clean up their records and organize files before the new year.



Sending a holiday greeting to your clients can be a win-win experience for both of you.

In this article, we gave you several tips for sending successful holiday emails to your clients and 3 fill-in-the-blank templates that you can use right away to draft your emails fast.

Don’t sleep on writing your holiday greetings—Santa’s on his way!

About ReelAxis

ReelAxis is a global B2B marketing agency powered by tech industry insiders. We help you generate more leads through SEO, email, social media, digital ads, print and offline media, video, and more. Book a demo to learn how we can partner with you to make your B2B marketing strategy a success.